The Gender Point is a partnership between the Women’s Funding Network and the Institute for Women’s Policy Research that addresses the economic gender disparity in the nation while creating long-term strategies for evidence-based action, funding, and policy priorities. 

The goal of the brand was to convey a feeling of energy and academic authority, while offering a dynamic and eye-catching visual experience that would not rely on photography or other representative illustrations that might limit inclusivity.

We developed a punctuated logotype that would visually “close the gap” of its accompanying open circle. To offer versatility for reports, data visualizations, and a growing resource ecosystem, we built out a responsive logo system and brand kit with a palette of bright, contrasting colors. A series of geometric shape formations work on their own as iconography, or patch together in a colorful tapestry to represent diverse demographics and data categories. 

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