athleteReg by Outside®
Role: Creative Direction, Copywriting, Design
The Opportunity
athleteReg, a parent company for a suite of online event management platforms, needed a simple website to provide a brief overview of the company and introduce its family of brands, while showcasing its newly redesigned brand identity.
The Approach
Using the color palette and graphic components from the existing athleteReg brand toolkit, I worked with the athleteReg team to design a single page website with scrolling navigation. The clean visuals and high level content helped to achieve the website’s goal to direct visitors quickly and easily to each of the individual platforms in the athleteReg family.
“This redesign essentially took us from zero to full speed ahead in our ability to tell the story of our brands, explain its utility to our clients, and visually present our value. This allowed our sales and marketing teams to go to market with a much stronger message. With athleteReg as our flagship brand, the website needed to shoulder the responsibility of telling that story effectively, and Kate delivered exactly that.”
Ross Krause, CEO, athleteReg