Fabrizia Spirits
Role: Art Direction, Packaging Design
The Opportunity
Fabrizia Spirits wanted to make a splash with its first foray into the RTD realm with its new canned cocktail, the Italian Margarita, featured its handcrafted limoncello with a splash of tequila.
The Approach
For a bright, summery feel, I worked with Fabrizia's team to craft a custom logo over a sunburst textured background to stand out among the rest of the cans on the shelf. The success of the initial product launch led to an expansion of two additional new flavors and a slew of social media shares.
