The Women's Funding Network wanted to create a brand for their upcoming conference that created a sense of energy and excitement — positioning it as a can't-be-missed event to capture the interest of potential speakers, sponsor, and attendees. They also wanted to honor the history and opportunities of the conference location — Washington, DC — in a vibrant but elevated manner, appealing to a wider, global audience.
Our creative approach drew inspiration from the history of the women's rights movement in the U.S. Referencing the lettering on the signs used in the women's suffrage rallies of the late 19th and early 20th centuries, we used bold, condensed typography — visually 'standing tall' — on a vivid color palette to create impact with high contrast color blocking. The brand's key visual was influenced by the halftone, mixed media styles from feminist 'zines of the 1980s and 90s, featuring a silhouetted heroic figure expressing pride, hope, and power.
