Cannondale® Cyclocrossworld.com
Role: Art Direction and Design
Additional Credits: Kathryn Slater, Strategist and Copywriter; Meg McMahon, Photography
Additional Credits: Kathryn Slater, Strategist and Copywriter; Meg McMahon, Photography
The Opportunity
The Cannondale Cyclocrossworld.com Pro Cycling Team needed a compelling sponsorship package for their upcoming season. As the longest-running and most successful cyclocross team in the U.S., they wanted to convey professionalism to existing and potential new sponsors, while highlighting the history of successful riders the team has supported.
The Approach
We set to design a comprehensive sponsorship deck using dynamic photography, bold type, and accessible infographics to educate potential sponsors on the history of the sport, opportunities for exposure, and prestige of the team's riders.
