As the the largest philanthropic alliance in the world dedicated to advancing the role of women’s foundations and gender justice funders, Women’s Funding Network (WFN) wanted to strengthen its position as a trusted thought leader on gender equity issues. To achieve this, WFN was looking for a new brand identity to reflect an organization that was vibrant, active and tuned-in.
To anchor WFN’s new brand identity, we leveraged bold, distinctive typography for headlines and messaging that are at once ownable and visually impactful. We selected a rich, jewel-toned color palette to further drive that impact across the suite of branded materials, while modernizing and elevating the look. The monogram brand mark features an italicized letter f — bringing a dynamic component to the mark and placing emphasis on the organization’s key themes of forward-motion and feminism.
Both WFN members and staff alike were thrilled with the new branding. Megan Murphy Wolf, Chief Operating Officer of WFN, said: “It is truly the thoughtfulness that was brought to this project and ability to adapt our work and mission into beautiful and accessible visuals that made this a success. I am so proud of our new ability to communicate our mission, work, and value to our members and the community.”