![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/c58d3d50-9f9a-46e9-9aab-b3ae2e37d8d8_rw_1920.jpg?h=e1fe523833c001cd0c33f1b516f561a0)
Equalis Capital—an investment fund company providing access to digital markets—needed a new brand identity to position itself as trusted, transparent and accessible for consumers, with the goal of becoming a digital market investment platform for not just high-income investors, but for all.
Taking cues from the hidden meaning in the name Equalis (or aequālis, Latin for "equal"), we merged multiple symbolic components: the letter E, the equal sign, and the mathematical symbol ∀, meaning "for all," to form a shield-shaped brandmark that symbolized security, equality, and inclusivity. We then built out a new visual identity, including marketing materials, sales presentation template, and data visualization guides for regularly updating charts and visuals to keep current with projections.
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/6dcca240-9bf4-40fa-b4ec-c4c62755ddd3_rw_1920.jpg?h=8a7821f137556eaca15295858d6137a7)
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/6781ab20-44a4-4ab4-b3fe-f0209529ad66_rw_1920.jpg?h=658c30ea15f2b9a7f1fe9403e5b97f7c)
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/69390aaa-3dd0-4975-b89f-aa8be3e85c5e_rw_1920.jpeg?h=e4cf0747637a6421d1d43216d0d57060)
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/1882f4b7-42ac-490f-b735-7e698db9925f_rw_3840.jpg?h=b9011cabcb145480ac2f25d5eac8052b)
We then designed and launched a simple landing page with one-page navigation to introduce visitors to Equalis Capital, with a brief overview of who they are, what they offer, and contact information.
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/1e31f7d2-4fc9-4a1c-a48b-a1d35722ccf9_rw_1920.gif?h=c09f0586fca58ba380b713d1371cf62a)
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/ed995098-f267-4bdd-a755-5760f6376ea0_rw_3840.jpeg?h=2d4c56b9e6e60be1408387585685cd9b)
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/52c2b142-4e72-4fea-b4f8-8c09005b5ca2_rw_1920.jpg?h=26ae6a5724ade947baf92273c3f7a591)