AmericInn by Wyndham®
Agency: BRIGADE | Role: Creative Direction, Art Direction, Copywriting, Design
Creative Team: Kirsten Modestow, Joe Marden, Kate Huff, Kathryn Slater, George Velez, Kristin Roy
Video Production: Ferralli Studios
Creative Team: Kirsten Modestow, Joe Marden, Kate Huff, Kathryn Slater, George Velez, Kristin Roy
Video Production: Ferralli Studios
The Opportunity
AmericInn by Wyndham needed a refreshed visual identity to help them transition from a regional brand to one with national presence as part of the Wyndham family, all while retaining their position as 'America's Welcoming Neighbor.'
The Approach
We developed a bold new creative campaign — “In Pursuit of” — with a modern visual identity and friendly tone of voice. We then executed the campaign on-premise and off, with print, digital, and video advertising to help the updated AmericInn stand out in the midscale market.
By the next year, 83% of the portfolio was new construction, setting off a trend of rapid growth for the brand’s footprint across the U.S.
Video Spot 1: A Strong Start
Video Spot 2: Peaceful Family Vacation
Video Spot 3: Active Retreat
