AmericInn by Wyndham needed a refreshed visual identity to help them transition from a regional brand to one with national presence as part of the Wyndham family, all while retaining their position as 'America's Welcoming Neighbor.'
We developed a bold new creative campaign — “In Pursuit of” — with a modern visual identity and friendly tone of voice. We then executed the campaign in on-premise collateral and print and digital ads help the updated AmericInn stand out in the midscale market.
With the new brand toolkit, we created and shot nine video advertising spots to launch AmericInn's new look and voice across social media platforms.
Video Spot 1: A Strong Start
Video Spot 2: Peaceful Family Vacation
Video Spot 3: Active Retreat
This does not constitute an endorsement of any kind.
I created this work at BRIGADE as part of the design team.
I created this work at BRIGADE as part of the design team.
