![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/118f852f-3412-423b-9fe8-fb9ee0701b21_rw_1920.jpg?h=20acaf2da522340e21ff9f80d238d38d)
AmericInn by Wyndham needed a refreshed visual identity to help them transition from a regional brand to one with national presence as part of the Wyndham family, all while retaining their position as 'America's Welcoming Neighbor.'
We developed a bold new creative campaign — “In Pursuit of” — with a modern visual identity and friendly tone of voice. We then executed the campaign in on-premise collateral and print and digital ads help the updated AmericInn stand out in the midscale market.
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/5d975c27-a4a4-495d-a244-5b5dd348cae5_rw_1920.jpg?h=cd97047c5333136b8a729bbd9e467e86)
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/f2376cde-795a-4172-8adc-3db8228b4bf6_rw_1920.jpg?h=31335c66db1e4487f258cef44dd75aff)
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/edec59f0-01f2-4679-9411-691de9f72af7_rw_1920.jpg?h=0f79adc69dee047eca80859aaf5f503e)
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/2cd278d5-dc4b-4cb3-b7db-e1b54c36e1f0_rw_1920.jpg?h=6221480513e0f6877f45f42023ca4b52)
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/ffdd0f5e-06a8-4da7-a0e5-9250cedd2f26_rw_1200.jpg?h=1b541a6c322f5bd911ff7fcdea3e2964)
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/0326400d-6196-4cc6-af9a-f6c8bdf8e323_rw_1200.jpg?h=c5ef7dd0a4c008bcf67526da60cfdffa)
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/204c5674-4530-4af1-a9d0-fb80c42a98bc_rw_1920.jpg?h=7719b8aa93c4441a4676301d7d8d1c5a)
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/ea3384f0-db5e-4adc-a0f6-e3be3ea719e2_rw_1920.jpg?h=2e64b9c4c1c87da6ee437dd4d566f7cb)
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/5de611b2-0313-4e33-a3e6-1ef9e49ca0b9_rw_1920.gif?h=46c3e08736debbdebba970a3c888e1a6)
With the new brand toolkit, we created and shot nine video advertising spots to launch AmericInn's new look and voice across social media platforms.
Video Spot 1: A Strong Start
Video Spot 2: Peaceful Family Vacation
Video Spot 3: Active Retreat
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/1426f21e-bd1e-4cc3-9e70-daedb8cc9112_rw_1920.jpg?h=1fc8466f9dc8f1ee39cdb4aff2df52a9)
This does not constitute an endorsement of any kind.
I created this work at BRIGADE as part of the design team.
I created this work at BRIGADE as part of the design team.