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Yankee Candle was launching a new partnership with TerraCycle and needed a new look and messaging for their recycling campaign.
Drawing inspiration from natural elements and the crafting aspect of "upcycling," we developed a key visual that educated consumers on the new recycling program, as well as the wide variety of home fragrance products available.
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/db1b3f77-d670-4949-ab3d-2ed2d36ac9bd_rw_1920.jpg?h=cc000a065a022513b76b080995215a63)
We then built out a full branding toolkit with copy lines and design elements for use on multiple platforms, from print to social media.
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/78c30093-2d42-4e35-ad10-0960754f08a3_rw_1920.jpg?h=85355e7b1cc9a9ed70ca1414b13aed34)
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/1f6eaaf5-c1f3-449d-b25f-8251dad6aa58_rw_1920.jpg?h=eb7fe0ae8bdee22fd241a80f8309055a)
![](https://cdn.myportfolio.com/16efdc1d-f64b-4842-80ef-15a1135aeb32/967c179e-a996-4c6b-a4a0-36fe28231ef0_rw_1920.gif?h=411ccba4bb85506e9a8d671ea9858eb4)