Yankee Candle was launching a new partnership with TerraCycle and needed a new look and messaging for their recycling campaign. 

Drawing inspiration from natural elements and the crafting aspect of "upcycling," we developed a key visual that educated consumers on the new recycling program, as well as the wide variety of home fragrance products available. 

We then built out a full branding toolkit with copy lines and design elements for use on multiple platforms, from print to social media.

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