NextFlex Innovation Day
Agency: Brigade | Role: Art Direction, Design
The Opportunity
NextFlex®, America’s Flexible Hybrid Electronics (FHE) Manufacturing Institute, needed a key visual for its inaugural Innovation Day – an event bringing together the best minds in FHE from NextFlex members, subject-matter experts, government partners, and dignitaries – gathered to celebrate how NextFlex and its members around the country are delivering on the promise of “electronics on everything.”
The Approach
With a focus on process and connection, we leaned into a typography-forward approach, rendering the letters of "Innovation" as if they were being constructed by electronic nodes. Paired with NextFlex's bright palette and use of mesh textures, the result was a bold and dynamic visual with a nod to the future of flexible hybrid electronics.
