Stable
Role: In-house Brand Design, Creative Direction, Motion Design
The Opportunity
Stable is a rapidly growing SaaS startup, specializing in virtual address and AI mailroom solutions for businesses of all sizes. With a new marketing team and a freshly minted logo and brand identity, we were ready to showcase Stable's offerings and position the brand as the frontrunner among competitors.
The approach
Our team set out to launch a suite of new marketing activations — including feature videos, new product landing pages, an OOH campaign, and a thought leadership campaign.
For Stable's first out-of-home, our biggest creative opportunity was scale. We used a giant, looming envelope to overwhelm the composition and create friction by calling out the visible frustration of missing a deadline when managing mail.
Stable's Hidden Costs campaign was anchored by an online report intended to expose and quantify the inefficiency and buried costs of managing physical mail for businesses. Our goal was to turn an invisible problem into something undeniable. For the creative angle, we stayed close to Stable's core branding and leaned in on the tactility of the paper textures in Stable's visual identity. Torn, peeled paper acted as framing elements to reveal statistics and workflow pain points, building on a visual sense of disruption and tension that could catch a viewer's eye.
